“Route to market” workshops carried out

As part of DESSIN’s “Route to market“ activities, several workshops have been carried out with the DESSIN SMEs this spring. The objective was to identify opportunities and barriers for the commercialisation of the DESSIN solutions and to further detail the commercialisation approach. Amongst others, the needs-based sessions between adelphi and the SMEs included discussions on key drivers & pressures for the sites; defining a value proposition in view of the ESS solution; identifying opportunities & barriers for further commercialization of the solution; assessing, categorizing and measuring the environmental benefits of the solution for ESS matching; analyzing the customer landscape and identifying potential business partners; narrowing down promising markets; identifying potential networks and fora for further lobbying and ultimately, defining the next steps of the market entry strategy. Workshops were mostly carried out as individual sessions; one site chose to have a joint workshop with all involved SMEs and partners.